Magic Distribution Also Means Warehousing

Image by Iamnee / FreeDigitalPhotos.net

Image by Iamnee / FreeDigitalPhotos.net

If behavior is any indicator, most manufacturers would say distributing magic means selling to a jobber [or two] and waiting for reorders.

Manufacturers—i.e. content producers who make their own merchandise rather than selling the rights or getting a royalty from the acting manufacturer—have another option at their disposal. It’s called “warehousing” or “hubbing.”

And it’s an awesome way to make sales.

Lets say Wholesale Magic—Magic City—declines to stock your new product or wants to start with less quantity than you need to produce initially. They may still warehouse your product for you. Free!

What does that mean?

It means you send some stock, say fifty units, to Wholesale Magic. They store the merchandise in their warehouse—a service for which most companies charge by the cubic inch. Whenever someone orders the item from you, whether it be a jobber, magic store, or even Magic City, Wholesale Magic will deliver the item.

Magic shops like to keep things simple. Instead of buying from a hundred single sources, they purchase their inventories from a couple of massive sources—jobbers. Listing your products with a jobber increases the number of potential sales dramatically. Have you found that from magic stores you get a lot of “maybes”? Jobbers don’t get maybes, they get orders.

If you live outside the U. S. and need a hub from which to distribute your magic to companies throughout The States, warehousing is even more profitable. Now you have a U. S. address and your customers pay U. S. shipping prices—that means they can buy more of your product for the same cost.

Once you have a warehousing agreement in place, notify magic stores and tell them the item is available from Wholesale Magic and to include the item with their next purchase.

Additionally, you can ask Wholesale Magic to help you sell the warehoused merchandise. They will list the item(s) on their site just like any other product. They will offer it to the jobbers and stores within their network and cut you a check when the product sells.

You now have a West Coast warehouse—a hub—ready to ship your products anywhere in the world. You make the sales, your warehouse ships the products. It only gets easier: after you shoot your DVD or print your book, have the duper or printer send the product directly to Wholesale Magic. Less work, more profit!

Contact Wholesale Magic to reserve your warehouse space.

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