Most Magic Shops Overlook This Profitable Niche (materials included)

Photo by Sharese Ann Frederick from Purchase, N.Y.

Photo by Sharese Ann Frederick from Purchase, N.Y.

In a niche market—a market composed of niches—the most profitable revenue streams often originate from a company offering a service overlooked by its competitors.

And what’s best, these revenue streams weather recessions and other economic cycles better than mainstream sources.

For magic shops to identify these niche services, the merchants must focus on the needs of the magicians they serve. This article offers a real-world example and provides the materials needed to take advantage of the opportunity.

When a magician negotiates the terms of a booking, their customer will often ask a common question.

The Question: “Will you teach the audience a trick during your show?”

The Typical Answer: “Yeah, I can do that,” or “I’m sorry, but I really don’t like to teach magic. You know, a magician never reveals the secret.”

The BETTER Answer: “My show is pretty much set and choreographed for audience enjoyment, but I’m happy to setup an area where I can teach some magic after the show.”

Magicians, if they are so inclined [and educated by their magic shop to do so], might consider offering to “teach some magic” after the show as a fundamental part of their booking package.

The “area” the magician offers to setup is a dealer’s table—known as “back of the room sales.” Magicians should not try to sneak in a sales table, but rather use the above reportage to upsell their client on the idea—to introduce a service paramount to the magician’s show package.

Back of the room sales is not a new idea among magicians. Many of your customers are already selling magic before or after their show and/or on weekends. But it is rare for magic shops to teach magicians how to properly offer this service and to provide discounted merchandise for magicians to resell.

In fact, this missed opportunity is why ALL magic jobbers sell direct to pitchmen as part of their regular wholesale clientele—magic stores dropped the ball and demand eventually gave way to supply.

Magic City manufacturers many of the most popular pitch items, perfect for back-of-the-room sales, and we can offer them to you at extended wholesale; providing you with the opportunity to fill this niche in your area.

Here is an article and a flyer in Word format. Edit the Word document with your own store information (you can open and edit Word documents via Microsoft’s LIVE website). These materials are free to distribute to your retail customers worldwide.

Then, click here for a list of popular pitch items at extended wholesale.

You take the bulk orders. You make the volume profit.

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