Top 10 Secrets to Digital Profits

Royalty free digital content is the single most profitable product in the magic industry.

If your magic business is flush with cash and your bank bursting at the seams, then you probably do not need to tap the digital market. But if you live in reality, chances are you want to make the most of the Royalty Free opportunity.

Here are the secrets to digital success…

  1. Acknowledge the Value

    It is understandable that some merchants do not want to sell downloadable content—they feel it has no value. But it only takes a quark of common sense to see streaming video and ebooks contain the same information as tangible DVD’s and regular books. Offering valuable content to your customers at digital prices, with instant delivery and no shipping fees is a tremendous benefit to the magic community. With digital products, you can reach magicians in countries where shipping is impossible. You can cater to magicians who want their whole library with them accessible 24/7 via the cloud.

  2. Digital Is Not Derogatory

    In the past, digital products were an emerging technology and not widely understood, let alone widely searched. Merchants had to educate their customers about the new content. But today, customers pursue digital content. Their loyalty to one merchant over another may be due to download selection. Digital is no longer derogatory. It is sought out and appreciated—expected.

  3. Producer Mentality

    Look at the front of your competition’s website. The products they push the hardest are the products with the most profit, usually an item they produced in-house (count the word Kindle on the front of Amazon). The Royalty Free Program gives you a whole new product line you can sell with the same—or more!—profit as the items you make yourself. Push RF products like they are your own line. Royalty Free products are always in stock, they are total profit, and they turnaround into new orders fast. These products are YOURS for one whole year.

  4. Promote or Go Broke 

    Barnum said, “Without promotion, something terrible happens… nothing.” Most people think “promotion” means running a sale. It can, but really, promotion is more than that. To promote a product means to elevate it. Simply running a special on a product does not elevate its status—often it has the opposite effect. Promotion comes from educating your customers about the benefits of the product and advertising that promotion on your website, social media, magic forums, and in magic magazines. You can write articles and print them out for your brick & mortar customers, and include information for them to buy your digital products.

  5. Websites Are Not Lifeless Things

    Well, I should say, “good websites are alive.” The engine is running. There is life within the site detected by visitors. The engine serves visitors the valuable products they want or need. If potential customers come to your site and you do not inform them of products they might like, and your reason to suggest the item, then those customers will go someplace else. A blog is an excellent engine. You can post articles about a specific item or groups of items and push customers to buy them. In the case of downloads, offer PayPal buttons right in the blog. A simplified checkout. Start the engine and promote the quality products you offer with the most profit—Royalty Free.

  6. Categorize and Prioritize

    Products on websites are usually broken up into categories so that they are easy to browse. In those categories, a visitor might see subcategories. If your customer wants to buy a “Card Trick,” they simply click the category link. Inside “Card Tricks” they might see “DVD” and “BOOKS.” Add “DOWNLOAD” to that list. If you only have a few Royalty Free titles to start, push a specific item on that category page—post an ad for it in the category header or link the “Download” category directly to your promotional page or product page. Copy the downloadable merchandise into every category that applies.

  7. Custom Copy & Images

    Not every merchant is a writer and graphic designer. But custom sales tools really are a major secret of the biggest magic stores in the world—magic or otherwise. Find the Royalty Free Products other stores are not pushing and feature them on your site with a beefed up cover and some custom text. Turn filler into features. Make small tricks big.

  8. Incentives to Buy

    All non-essential sales—food, water, home, electricity—are the result of incentive. Incentives are the motivation beyond the base need for a purchase. What I like to call “the excuse.” Sure, you need a hot water heater. But if you get a bigger one you can take longer showers. The same works for magic. Of course, your customer wants to buy a magic trick today. “Buy any three and get the Digi of your choice free!” Customers are already visiting your site because they want to buy a magic trick. The amount of profit you make is up to you.

  9. Royalty Free Resolves Disputes 

    Use downloads to appease a customer service issue. Let’s say you made a mistake, an honest one of course. Use a download to make up for the problem. They cost you the least to give away, have zero shipping costs, and are delivered instantly.

  10. You Can Hold Royalty Free

    Unlike traditional digital media or distribution paradigms, a Royalty Free product license gives you the right to print out or supply the product on disc (one at a time, amassing stock is prohibited). Whether you have a brick and mortar store or you want to include free items with an online purchase, Royalty Free is as versatile as you are. Use Royalty Free to make money and provide value to your customers. Royalty Free is a tool and the best merchants are digital craftsman.

  11. BONUS TIP!

    There is an old saying, “You can’t get the second sale until you have the first sale.” Offer free downloads on your site so customers can test drive your download system. Once they become comfortable with the concept, they are more likely to purchase. Plus, free products are a great way, in general, to net more sign-ups from casual visitors, decreasing bounce rate.

Click HERE to get started with Royalty Free!

Magic Stores Report $6000 in Revenue! launched the Royalty Free Program last month, and magic dealers have already reported combined revenue in excess of $6000.

And that is with only 40% of stores reporting!

Think about it for a moment: six thousand dollars magic dealers kept without paying a dime of it back to a jobber or vendor or shipping company; SIX THOUSAND DOLLARS in total profit that did not exist before our Royalty Free Program.

If you are in the magic business, then you know nothing much is selling right now unless you push it hard. So why not push products with 100% profit?

The pie is getting bigger! Here’s how you can enjoy a slice…

Select from any of the products listed below or from our Royalty Free product page. Add the item to your site and feature it. Send it to your list and push it relentlessly. When a customer purchases the item, you keep all the money. The buck stops with you!

I asked one of my dealers what the Royalty Free Program means to him and his business. He said, “To me it’s an endless inventory. A year-long, profit-laden revenue stream. After just thirty days my bestsellers are mostly royalty free.”

He nailed it.

He understands the program.

He sees the value in generating royalty free profits in this economy.

It is never too late to join the party. The program is scalable for any size business. Every magic store, no matter how large, starts with one Royalty Free product. Don’t just add it to your site—push it! Sell it. Keep all the money!

Complete Course in Pick Pocketing

Derek Dingle Last Notes by Simon Lovell 

Dracola by Gerald Kirchner

Burning Up by Nathan Kranzo

Bob Hummer’s Devastation Principle

Cups and Balls by Senor Mardo

Dotcha! by Gerald Kirchner

Flipper Coin Repair by Roy Kueppers

From the Stall Booklet

Interlocked Card Production

Pop-Card by Steven Pignataro

Expanded Shell Repair by Roy Kueppers

Mark Cannon’s Great Escapes Convention

If you have questions about the program, feel free to contact us. We also set up a FAQ page here.

Is Royalty Free Right For Me

Is Royalty Free Right for Me?

icone-downloadIf you haven’t already taken advantage of our Royalty Free Program, then you are leaving some serious money on the table. While writing this article, a dealer called eager for the next download. And for good reason: he sold twenty-eight Derek Dingle’s The Last Notes in twelve hours!

That is $318.60 the first day! His license is for another 364 days!

He didn’t have to ship any products or pay his jobber a royalty. It’s gravy. Bonus cash he can use to advertise his business, promote his other products, or pay his bills. He has a whole year with the product, zero cost per unit.

You can get started right now, or if you need more information read through these frequently asked question:

What is a royalty free license?

A royalty free license is a yearly agreement that provides you the right to sell as many units of a licensed item without paying a royalty for each unit sold. For most items you only need to sell 4-6 units to make your money back. The rest is TOTAL PROFIT! Cheaper than wholesale. Better than jobber rate. You keep 100% of the money.

Is there a fee for the license?

Yes. To purchase a license visit Wholesale Magic, add to cart the royalty free items you want to license and checkout. Download the files, upload them to your site along with the sales graphics and product description. You’re ready to go! Sell the items and keep 100% of the revenue.

For how long is the license valid?

All royalty free licenses on Wholesale Magic are valid for one year. There is no obligation or requirement to renew the license. Expired products—their files, promotional graphics, and text—must be removed from your website be the end of the last day. Failure to remove the content simply results in the purchase of an additional license for the same low price.

Since it’s digital, why can’t I have the item free?

Because it has value. You, the content creator, and the distributor all deserve to make money from this product. As a magic store owner, the industry needs you to help magicians recognize the value of information—this ethic reduces theft.

Can I pay you after it sells?

If you have thirty-day net with Wholesale Magic, then yes, choose that option at checkout. If you do not have thirty-day terms, you will need to pay for this merchandise in advance just as you would any other product.

Why doesn’t Wholesale Magic take a piece of the action?

It’s your money. Magic shops need to make—and keep!—all the money they can right now. Programs such as this provide magic stores with royalty free working capital. As a jobber and part of the community, Wholesale Magic has an interest in helping you succeed even if it means less revenue for us.

Do I pay the license fee per customer download?

No, you only pay for the license once a year and it is a set price.  Sell as many units as you want, keep 100% of the money.

Do customers download the file from my website or from yours?

From your website. We do not ask you to send us your customers. They buy from your site and stay on your site. Wholesale Magic doesn’t want to be in the retail business, so we don’t want access to your hard-earned retail customers.

How do you determine the cost of the license?

The license fee is based on several factors, including suggested retail, the age of the product, popularity, and focus group interest.

Do I have to take all the downloads?

Royalty free. Royalty freedom. Pick and choose only the downloads you feel are the most profitable for your company. Keep the ones that work, exchange the others out at the end of the license term for new products you want to try.

What if I don’t make my money back?

The risk is small. You only need to sell 4-6 units on most downloads to recoup the license fee—over a period of a whole year! And it only gets easier. As you add more royalty free products, you will acquire a reputation for having quality downloadable content. Eventually, magicians looking for instant delivery will think of you before your competitors.

What if I have technical questions?

Contact Wholesale Magic by email or phone and we’ll walk you through the process. You can add this feature to your site and start making money today.

Can I participate without a website?

Yes! Unlike affiliate programs, you can distribute royalty free digital materials without a website. There are two options: 1) Your license permits you to have one hardcopy in your store at a time. You can print it out for a customer or copy it to a disc. Sell this item just like you would any other tangible product. 2) Email a direct link to the file to your customer after their purchase in your shop—a great way to build your mailing list. There are a number of services online for storing and sharing files, free.

Should I promote the product?

Yes! Do not just load your site down with a bunch of downloads that don’t sell. Add them one or two at a time and promote each one. Grow this part of your site. Make this a fundamental part of your business model, one product at a time. Send an email to your list each time you add a new royalty free item. Create demand among your customers for these products… after all, you keep 100% of the money!

My shop is outside the United States. Can I participate?

Yes! Anyone in the world can participate. We want shops from around the world to enjoy the spoils. If you need to translate a PDF or video, let us know. We want you to succeed.

With which license should I start?

So far, the highest converting book in the Royalty Free Program is Derek Dingle’s The Last Notes.