Magic Distribution Also Means Warehousing

Image by Iamnee / FreeDigitalPhotos.net

Image by Iamnee / FreeDigitalPhotos.net

If behavior is any indicator, most manufacturers would say distributing magic means selling to a jobber [or two] and waiting for reorders.

Manufacturers—i.e. content producers who make their own merchandise rather than selling the rights or getting a royalty from the acting manufacturer—have another option at their disposal. It’s called “warehousing” or “hubbing.”

And it’s an awesome way to make sales.

Lets say Wholesale Magic—Magic City—declines to stock your new product or wants to start with less quantity than you need to produce initially. They may still warehouse your product for you. Free!

What does that mean?

It means you send some stock, say fifty units, to Wholesale Magic. They store the merchandise in their warehouse—a service for which most companies charge by the cubic inch. Whenever someone orders the item from you, whether it be a jobber, magic store, or even Magic City, Wholesale Magic will deliver the item.

Magic shops like to keep things simple. Instead of buying from a hundred single sources, they purchase their inventories from a couple of massive sources—jobbers. Listing your products with a jobber increases the number of potential sales dramatically. Have you found that from magic stores you get a lot of “maybes”? Jobbers don’t get maybes, they get orders.

If you live outside the U. S. and need a hub from which to distribute your magic to companies throughout The States, warehousing is even more profitable. Now you have a U. S. address and your customers pay U. S. shipping prices—that means they can buy more of your product for the same cost.

Once you have a warehousing agreement in place, notify magic stores and tell them the item is available from Wholesale Magic and to include the item with their next purchase.

Additionally, you can ask Wholesale Magic to help you sell the warehoused merchandise. They will list the item(s) on their site just like any other product. They will offer it to the jobbers and stores within their network and cut you a check when the product sells.

You now have a West Coast warehouse—a hub—ready to ship your products anywhere in the world. You make the sales, your warehouse ships the products. It only gets easier: after you shoot your DVD or print your book, have the duper or printer send the product directly to Wholesale Magic. Less work, more profit!

Contact Wholesale Magic to reserve your warehouse space.

Where Magic Comes From (Part Three)

illusionist-149195_640In Part One and Part Two of this series, we took an idea for a magic trick and turned it into a product for sale. But how does one actually sell the product?

There is a famous author, Mary Higgins Clark, who has sold over 100 million copies of her books. In an interview, the reporter asked how she was able to sell so many books. Clark took a copy of her latest book out of her purse and said [paraphrased]: Before we begin, would you like to buy a book?

In other words, many of her sales were one at a time.

I know what you’re thinking, “There’s no way she could sell huge volumes one book at a time.”

But she can, and she has. Another author, Neil Gaiman, on his last book tour signed 75,000 copies of his books, many of which were sold at the bookshops in which he made the appearance.

Selling one book at a time, especially at events—writer’s have their book signings and magicians have their lectures—creates demand. Exponential demand.

Magic comes from magic creators talking about the magic they create, and demand dies when they stop talking about it. Product life is as long as the lecture tour, so to speak. Once you move on to something else, so will the rest of the community.

What I’m saying is: Once you have your product and you are ready to market it, don’t forget to market it! For as long as possible.

Run ads. And not just for you, but for the people who support you. “Contact your favorite dealer!” carries a lot of sway in this business. Sell to jobbers—if it is your first product, provide the distributors a good discount with affordable quantities. They can make you famous. Contact magic shops to let them know from which jobbers your item is available. Visit local magic groups and online magic communities and talk about your products.

Create a market; any market you create will intrinsically have a place for you in it.

In addition to your own brand, lengthening the life of a magic product also has a positive impact on the magic industry and community as a whole. It means more quality magic and less filler. You are reducing risk for magic shops and magicians, making room for your brand and others who also invent magic.

Where does magic come from? It comes from magic creators who stand behind their products for multiple generations. It comes from respect for the buyer. Magic might come from you. Click here to discuss your product idea with a jobber with over forty years experience in new magic!

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