Five Things Jobbers Want from Magic Shops

chalkboardThere are a few merchants within the magic community who network with each other, but for the most part, each magic shop is doing its own thing: trying to figure out where they fit in the magic community.

Jobbers are much the same way, which is why Wholesale Magic started this blog—to bring us all together and provide a network of information. A business-to-business magic community.

We are always looking for ways to make the relationship between retailer and distributor easier, so here is a list of five things you can do as a merchant to help your vendor(s) serve you better:

5) Jobbers Want Magic Shops to Promote New Magic

Generally speaking, new magic sells itself. Thus, the vast majority of stores don’t push new magic because it is already selling baseline quantities on its own. But magicians want new magic and they may forget to look for it or they might not look for it often enough. When a jobber announces a new product, it’s not so magicians will ask their magic store for it—if that were the case magic stores would be unnecessary—it is so that magic stores will take this information and share it with a larger market. At least once a month, send an email to your list promoting the new items added to your website or store shelves. Magic shops create demand, jobbers create supply.

4) Jobbers Want Magic Shops to be Successful

Magic shops and jobbers are not in competition, but rather symbiotic of one another. Without one, the other suffers. Without jobbers, the fractured network of magic shops would not be able to support the needs of magic manufacturers. Likewise, jobbers need magic stores to create demand for products and supply the items to retail customers. If magic stores are not successful, jobbers die, and vice versa. As a merchant, employ your jobber’s inventory and help them sell it.

3) Jobbers Want Evenflow Communication

Magic is a secretive art, but that doesn’t have to apply to industry professionals. There’s no reason to hide in the dark. Jobbers like to talk about what’s selling, what’s not, and what they think about the magic business past, present, and future. Networking is more important today than ever before. Open serious dialog with your jobbers and share information back with them so that they can learn how to serve you better.

2) Jobbers Want Magic Shops to Help Rebuild the Industry

Over the past few years, jobbers have abandoned minimum order totals and minimum item quantities to help magic shops through the recession. “No Minimums” sounds great to merchants, but it makes it difficult for jobbers to distinguish real shops from fronts, which is why there is so much competition at the retail level. And “onesies” take longer for jobbers to pull than traditional wholesale quantities.

If you order three items, a dozen of each, the order can be pulled in a few minutes, packaged and shipped same day—neither you or your customer have to wait. If the puller has to run around a 10,000 square foot warehouse to find twenty single items from among millions of dollars worth of inventory it can take a whole day to pull the order, eating up the jobber’s resources and forcing your customers to wait longer than necessary. Onesies also cost magic shops more in shipping, virtually eating away the merchant’s profit. Consider ordering at least two of an item and order what you hope to sell rather than only what you have already sold. I know it’s hard, but we have to start rebuilding the industry eventually.

1) Jobbers Want Magic Shops to Save Money

Jobbers rarely run discount promotions as a means of competition. Discounts are a technique better utilized at the retail level. However, when jobbers do offer an item at discount, it probably means there was significant negotiations and a bulk purchase behind the scenes. Jobbers think if they offer an item to you at a discount, it will entice you to purchase and promote it—infusing energy to the magic community. Take advantage of these opportunities. Promote the discounts to your own customers—create demand. Remember, it’s not magic store against magic store, but rather the magic industry in competition with all the other distractions of the modern world.

Wholesale Magic Policy Features

446px-Uncle_Sam_(pointing_finger)Magic City is Wholesale Magic! Distributing magic supplies worldwide for more than 40 years, marketing many of the most revolutionary brands through an international network of jobbers and magic stores.

The Wholesale Magic website is a powerful collection of tools for merchants and creators, including an exciting list of features that will change the marketscape for years to come!


Once you are a verified Wholesale Magic customer, you can purchase from our website without order total or quantity minimums. Need just one of an item? Place your order! We accept ALL ORDERS, big or small. Purchase as little or as much as you need!


When you place an order for $250 or more in the U.S. or Canada ($500 international) on the Wholesale Magic website, you will get the complete shipping cost refunded to your account in store credit up to $150! Use today’s shipping fee just like cash off your next order within 30 days. UPS orders only.


Many of the items on our website have price discounts factored in automatically. The more you need, the less you pay. Simply click the link next to the “Add to Cart” button and you will find a price matrix with discounts. If the product you want doesn’t have the price matrix, contact us and we’ll help you with a quantity discount. Buy in bulk and SAVE!


We believe Wholesale Magic customers deserve to call in and have their questions answered without being passed around from department to department. Whether you want to place an order, discuss your account, or negotiate special options, you will find empowered employees ready to serve!


Place your drop ship order directly through the Wholesale Magic website. Simply include your customer’s name and address and mention “DROP SHIP” in the comments box during the checkout process. We only charge you for the merchandise and shipping. You get our 38 years of line packaging experience, the shipping container, tracking number, and packing materials FREE! We even print the label with your company name on it and include the invoice you supply.


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Wholesale Magic customers are industry insiders, privy to exclusive news and information, including profitable in-store and online marketing concepts. Treat yourself to the world’s best and most adventurous sales promotions, many of which you can instantly offer to your own customers. Our newsletters are optional, simply login to your account and customize your Wholesale Magic experience.


Wholesale Magic has partnered with Acme Magic, the world’s largest industry-exclusive online syndicated advertising company, running continuously since 1998. Acme Magic has served millions of banner advertisements on thousands targeted magic websites. Magic City customers who purchase at least $200 on Wholesale Magic per month, will receive 10,000 banner impressions FREE on request!


Every distributor views their contribution to the creative force differently. While some prefer to focus on a small group of elite producers, Magic City knits a close relationship with hundreds of the most creative minds in the magic industry and distributes their products to magic stores, retail chains, and jobbers. We believe distributors should be invisible, but their brands should be best sellers. We are not looking to promote ourselves, we want to promote you and your products. If you are already selling your products through Wholesale Magic, but would like to increase your sales, contact us about exciting new promotional opportunities.


Every purchase, guaranteed! If you buy something from Wholesale Magic and find it defective, simply use our online returns center to quickly exchange the item or get something else. If your customer receives a defective item, give us a call and we will take care of it personally!


Wholesale Magic’s website is a modern, fully functional distribution infrastructure equipped with the latest security safeguards, including the same encryption technology used by the world’s largest financial institutions. Whether we process your payment in-house or you use our online payment options, rest assured, your transaction is safe and secure.


Many of today’s most creative magic inventors use our warehouse to manufacture, store, and ship their products. If you find you would rather concentrate on your art and let Wholesale Magic take care of all these details for you, contact us for special offers. International customers should especially take notice of this amazing service, as shipping your order from within the U.S. saves everyone money!


Wholesale Magic is eager to earn your business! Magic shops and inventors all over the world utilize our distribution channels and expertise. While we are focused on new and exciting magic, we also concentrate on your success. Trust your products and your profits to Wholesale Magic, an industry leader supplier of quality magic supplies!

* California Customers: we need a copy of your California State Resale License on file before we can sell you products at wholesale.